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‘Tis the season for sharing and giving, so share your best digital advice or top tip with your digital peers, using #sharedigital on Twitter, following @cressive – what did you learn in 2014 that will help others in 2015? The best (most retweeted) wins a prize. Go on, give a digital nugget this festive season …


Google is not affiliated with the contents of Google Analytics Academy

Good news there will be new and more training provided on Google Analytics: given the rapid pace and number of changes to the product, help across the board from basic to advanced is a good idea.

Probably buried deep in the small print but surfacing upon log out is an interesting statement:

Google is not affiliated with the contents of Google Analytics Academy or its owners. If you sign in, Google will share your email address with Google Analytics Academy, but not your password or any other personal information.

Google Analytics Academy

So the new training has been out-sourced or contracted out, and perhaps isn’t provided by core Google services.

BBC goes blog?

In-copy links in BBC’s format news page format

There are authority sites you want to get links from. There are authority sites that, even if you can’t get the dreamed-of link, you should watch and monitor very carefully, and learn from. Here’s an example of both.


In a change to the ‘normal’ BBC new page format of:

{title, image, bold intro para, text (no links), bold subheaders, side links}

This is a new format page with in-copy links too. Making the news page:

{title, image, bold intro line, text (with links, i.e. in-copy links), no subheaders, side links}

The embedded links were to other related BBC news stories only (so calm your link-ninjas down). The page template then being more like the self-confessed ‘blog’ sections of the BBC (whose in-copy links do often go ‘outside the BBC’ to other sites).

The only examples of this ‘non-standard’ BBC news page (I’ve found) are in the Middle East section, so it could just be a renegade regional journalist that hasn’t read the internally published guidelines.

Whatever the driver, this illustrates cracks in the wall with the increasing pressure between’ traditional journalism’ and ‘citizen journalism’, and how main-stream journalism adapts to online.

Let us know examples you find.

The New iPod Humongo



I don’t know what Apple were thinking here.

Design is normally their strong suit, but to cater for users who download massive amounts of tunes here is the iPod Humongo.

And to suggest you can take it jogging, well, as sure as Apples are Apples, they’ll get hit for misleading advertising on this one.

(Being consumer-tested on South West Trains. Warning: very large iPods)