Digital architecture is the technical side of digital marketing and SEO that is often forgotten
Ignored due to its relative lack of glamour or the lack of sound technology knowledge required to understand the whole technology stack and its importance to online brand.
Technical aspects of hosting and Internet structure are a necessary part of digital brand control and SEO, along with the information architecture of websites.
We turn digital technology in on itself, to measure and monitor the digital architecture behind a digital brand’s presentation and its footprint. This impacts both how and where the brand is presented, and how well customers interact with it.
Our software maps and measures digital architecture, and prioritises elements that form and underpin digital marketing and overall digital brand control. Our digital organisation work then complements this with the people side of digital improvement.