Optimising the technical structure of online brand through websites
Ignored due to its relative lack of glamour or the lack of sound technology knowledge required to understand the whole technology stack and its importance to online brand.
Technical aspects of hosting and Internet structure are a necessary part of digital brand control and SEO, along with the information architecture of websites.
We turn digital technology in on itself, to measure and monitor the digital architecture behind a digital brand’s presentation and its footprint. This impacts both how and where the brand is presented, and how well customers interact with it.
Our software maps and measures digital architecture, and prioritises elements that form and underpin digital marketing and overall digital brand control. Our digital organisation work then complements this with the people side of digital improvement.
Digital architecture is the discipline and process of designing an optimal structure of technical components and elements to meet digital brand experience goals. All technical levels of the technical stack and delivery, from hosting and IPs up to website page code structure, are designed to form a cohesive and manageable system of online assets and digital media. This includes all brand touchpoints including brand websites and social media profiles.
“Cressive’s technical understanding and online marketing expertise brought a significant amount of new traffic to sections we wanted to promote, exceeding our expectations and helping us to understand how to maximise the potential of online channels.”