Quality, compliance, diligence, governance… Over time the name changes but only recently have the digital activities of companies been factored into the mix
The complexity of digital has bounced it off the risk management radar. But this is changing. Not only has digital governance come of age, it is now an essential part of a company’s strategy.
In a world of increasing digital transparency the inside of a company now shows on the outside. If a company’s digital presence has been allowed to grow out of control, it’s seen by all. Cressive puts companies back in control of their digital world.
Brand governance now relies on the quality of a company’s digital governance, and the companies who are realising the implications of this are taking the lead. Good governance also provides the foundation to push on with digital marketing…