Organising teams to cooperate and individuals to reach new heights
Improvements are made by people. Even the best reporting, data analysis and technology optimisation still needs an efficient organisation “to make it happen”.
Teams charged with digital success, in particular Marketing and Brand, are too often too far from IT and out of control. They fire-fight rogue, duplicative or non-compliant digital issues, when they should be optimising.
Cressive designs a learning capability of people and process, to harness digital technology. Effective digital organisation design creates an agile system with the right data shared between the right people at the right time, in a repeatable digital routine.
Where software leads we don’t hide behind it. Our combination of software with processes enables teams to better cooperate and deliver on digital. We help large teams create winning digital experience and small teams care through their social impact.
Digital organisation is the process of design and management of people and processes, using digital technology, to achieve digital brand experience (DX) goals. The focus on the human interaction of individuals and teams, responsible for digital management and execution, aims to optimise their performance and can be viewed as a capacity to deploy resources effectively. Digital organisation becomes an organisational capability using these resources.
“Cressive’s work on SEO and repositioning the new brand logo helped us win a top marketing award, by working with us and shaping how we worked as a team.”