Sue Stuart-Smith’s book The Well Gardened Mind on gardening and mental health reminds us how important it is to reconnect with nature. Especially during the current testing times, keeping mentally well has been a challenge for all of us. Discovering the glorious restorative powers of nature combined with brilliant story telling by Sue is exactly what we need for a well gardened mind. Sue together with her husband, garden designer Tom Stuart-Smith, has designed gold medal winning gardens and created The Barn Garden, one of the most spectacular and well reputed gardens around the world.

The Kanneh-Masons need little introduction. Kadiatu Kanneh-Mason is mother to 7 exceptional children and a former lecturer at Birmingham University. Her memoir House of Music is her story as a mother and what it took to raise a musical family facing class and racial division. Sheku, third eldest of the seven, was the first Black musician to have won BBC Young Musician in 2016. Their life and continuity musicality in lock down shown on the BBC was an inspiration. We are thrilled Kadiatu will be joined on stage by daughter Konya who will give a short recital.

We ‘hope’ to host these two special authors on October the 8^th, pending Boris rules. The Guildford Book Festival 2020 runs from 4th till 11th October, with tickets available now.

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Made possible by the EU Erasmus+ program, I was able to do an internship for three weeks at Cressive DX.  I was hoping to get some more insight into the whole world of SEO and online marketing. Luckily, I got accepted at Cressive and got to spend those 3 weeks in an apprentice SEO consultant role.

Cressive DX is a fast-growing technology and services company, located in the Surrey Technology Centre in Guildford. Their focus includes digital branding improvement and digital reporting for big brands, as well as doing local work such as sponsoring events.

Even though I have only been there for 3 weeks, I got the opportunity to do some really interesting work. Together with the Managing Director, Richard Game, I managed to create a new process for the comparison of SEO keywords across different markets for a client. Another one of my tasks included managing the social media for Cressive, such as promoting the Guildford Book Festival and the author they were sponsoring. I have also helped with the launch of their website in German, and did tasks such as the simple auditing of their clients’ websites or doing some research on keywords and domains.

Considering I had no knowledge of the whole subject when I started, I still think that I have learnt a lot and got a lot of new input. Overall, I am now certain about pursuing a career in digital marketing, even though I have got more exploring to do. I would also like to thank the team for the nice working atmosphere and the fun tasks I was allowed to help them with.

Pia Nitschke

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After enjoying a full-spread breakfast, the event kicked off with Gavin from Kyan giving an intro to what WXG is all about, after which Robert from Wirehive took over to be the host for the day (and an excellent one at that).

The rest of the day involved listening to a series of very interesting speakers, who shared their stories of how they are doing some good in the world (using technology). I can’t do their talks justice in this short post, but let me highlight a few nuggets that we heard about.

Dr Tamer Shahin from mimitec shared his company’s development: a smart mirror which can learn your behaviour and monitor it to pick up subtle cues that hint at deteriorating mental health. The subject of mental health is very topical and with many of us knowing people who suffer from mental health issues, it is a widespread issue and often goes unnoticed. How cool is it that a mirror can evaluate your appearance and even monitor your heart rate to raise a flag for an expert to look into?

Staying on a related theme, Steven Woodgate from Microsoft came next, talking about the accessibility features available in Office 365. It was great to see how Steven was using these accessibility features in his own life and work. Something he stressed, which I admittedly hadn’t thought of myself either, was that these accessibility features aren’t just for those who need them, but are accessible and can make everyone’s lives a little bit easier.

One of the most interesting speakers was Chris Dowling from Unmade – a fashion brand. Chris’ talk was titled “Saving the world with SVGs – but he wasn’t wrong. He and his team have developed a fantastic web-based platform that allows their customers to design their own team sportswear, which can be sent to printing machines and the fabric gets printed and stitched exactly how the customer wants it. It doesn’t sound like much, but when factoring in the reduced setup times and taking away the need to print 1000s in stock to maximise efficiency, it all adds up and contributes to reducing a lot of waste.

It wasn’t all just neat tools and products though; Chris Todhunter from Studio Republic shared how his company, a small design agency, decided to go green and has since made it part of their company’s identity. Every decision is made considering the impact it has on the world, society and the planet. Chris is one of the bold businessmen who will turn down a client, if the project is related to anything that contributes to harming the planet.

Daniel Harvey from The Dots Global also used the stage to bring awareness, but this time on the negatives that technology can bring and how to counter them. From social media scandals, to data leaks, to kids getting exposed to things they really should not be, Dan’s talk was an eye-opener. My favourite talk of the day, you can read more about it on his Medium post on the same subject.

We also got to hear about how the World Wildlife Foundation has used technology to raise awareness about conservation efforts, and even produce a nature series released exclusively on Netflix: Our Planet (narrated by none other than Sir David Attenborough). We also got to hear how technology is bringing good change to the sports industry ,from Rebecca Hopkins from Sports Technology Awards; where one good eye opener was that sports is larger than just the big name clubs and athletes, which are a small drop in the big world of sports.

The event ended with a demonstration by Seb Lee-Delisle, a digital artist and laserist. He talked about arcade games and how those used to have a display which can only be mimicked by lasers; and then gave us a spectacular demonstration of how lasers worked and a re-creation of classic arcade games like Space Invaders! Not really revolving around the tech for good theme, but LASERS! How cool is that?!

All in all, I think it was a fantastic event and all of the speakers deserve a (virtual) shout-out for their excellent talks and the work they do. Kyan and Wirehive did a great job organising this year’s WXG and I look forward to attending it again next year.

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