We aim to provide the most up-to-date SEO recommendations for our clients. This means continuous monitoring and testing the latest releases from Google and other SERPS.
What does Best Practice SEO mean?
Every marketer has a different definition of best practice SEO. Some prioritise keyword research for the continuous optimisation of their many product pages. Others will focus on off-page and technical SEO to ensure the best user experience and search engine compliance. There are also those who swear by publishing new blogs twice a week to keep content fresh.
In reality, best-practice SEO is a balance of both software (technology) and services (human expertise) to deliver results – better websites that drive traffic and clicks. This synergy between technology and human skill sets the foundation for successful SEO strategies.
Leveraging Automation in SEO
What comes to mind when you hear Programmatic SEO? It seems daunting to many digital marketers but automation in SEO has become key for innovation. SEO Automation involves using technology and tools to streamline tasks like keyword research, audits, content optimisation, and reporting. The market is full of tools that cater to specific industries or audiences, but at their core this technology helps digital marketers group tasks together to speed up problem solving.
While these SEO automation tools do save time, simply relying on software without providing services can lead to wasted efforts. Human expertise is still essential as automation can only complement and not replace human contextualisation, critical thinking, and creativity.
Key Elements of SEO Services
1. Identify key issues and opportunities
Before running off and optimising for results, it’s important to first conduct a thorough website. At Cressive DX we look at the key areas of Tech, Keywords, Content, Links and Reporting and identify the issues to be fixed. While there are many issues that comprise the key SEO areas, it’s best to organise these opportunities to make it easier for the next steps.
2. Prioritise and implement initial actions
Once the opportunities for optimisation have been identified, a good SEO consultant will assess the business goals, resourcing and timeframe. Using that data, it’s integral to create a KPI-driven timeline, contextualised with client requirements and realities. This contextualised approach ensures alignment between manual SEO efforts, automated SEO activity, and the client’s objectives, setting a good foundation for the project.
3. Monitor regularly but adjust as necessary
After implementing the first phase of optimisation action, subsequent efficiency means regular monitoring and timely adjustments. Real-time alerts help identify issues without extra site audits, enabling marketers to make necessary adjustments. This is when programmatic SEO tools can help with both catching and fixing issues much faster than acting manually.
4. Report with clear and concise data
A good SEO consultant understands the importance of reporting with clear and concise data. As the project develops, it’s important provide regular reports that highlight key performance indicators (KPIs) and demonstrate the impact of SEO activity with each step.
These reports offer valuable insights into organic traffic growth, keyword rankings, conversion rates, and other relevant metrics. By presenting information in a clear and easily understandable manner, marketers enable their clients to make informed decisions and track the campaign progress effectively.
Web Monitoring and Automated SEO
As SEO and Web Governance experts, we’re always testing the latest releases from Google and SERPs as well as the newest trends within the SEO space. This page actually serves as one of our tools for automated webpage monitoring, helping us quickly track all the elements involved in programmatic SEO such as URL changes, H1, metadata, keywords and other on-page and off-page elements.