Humanise : Bot Traffic Detection and Filtering

Filter Bots. Clean Data. Build Effective Strategies.

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What is Humanise ?

Humanise is your analytics integrity engine. It cleans up bot-inflated data in Google Analytics and Search Console, revealing the real impact of your SEO and content strategy.

Why Humanise?

Bot traffic now represents 50% of all web traffic, making analytics data unreliable for business decisions. Traditional blocking solutions fail against sophisticated bots. Humanise filters non-human traffic from your existing analytics, delivering clean, human-only insights for accurate decision-making.

Humanise Bot Filtering delivers

Real Campaign Performance

Filters bot traffic to reveal true human engagement, ensuring campaign metrics reflect real user behaviour and genuine ROI.

Budget Optimisation

Prevents wasted ad spend on bot-heavy channels by identifying which traffic sources drive actual conversions and revenue.

Clear Customer Journeys

Removes false attribution paths created by bots, providing genuine insights into how real customers discover and convert.

How It Works

Using Humanise Bot Detection and Filtering, you immediately strip away bot noise and see your digital performance through a clear, human‑only lens. It adjusts and provides human-only traffic across key dimensions such as channels, locations, devices and more.

Humanise Bot Traffic Detection and Filtering functionality implemented on web analytics data.

Step 1 : Data Ingestion & ETL

Connect to any mainstream analytics source (GA4, Adobe Analytics, Matomo, etc.).
Humanise pulls in high dimensioned raw traffic data to perform its analyses

Step 2 : AI‑Powered Pattern Analysis

Humanise inspects a large number of behavioural signals, comparing against our ML classification model to recognise human vs. bot traffic.

Step 3 : Re-Aggregation

Once bot traffic has been identified, Humanise re-aggregates data as per each dimension of analysis e.g. country, device, channel, to re-build clean analytics

Step 4 : Human‑Only Reporting

We present human-only analytics data in our dashboards, allowing you to focus on campaign performance & user journeys without bot-infested noise.

One Click to Reveal Your Real Audience

One toggle switch and Humanise filters out every last bot, delivering human‑only insights into your web analytics data. No complex setup, no manual rules—just one click to unlock clean data, accurate web analytics metrics, and trusted ROI reporting.

93K human vs 100K Raw Page Views

28K human vs 30K raw organic sessions

24K human vs 27K raw local traffic

  • Reveal Real Sessions: Watch total sessions narrow as bots are stripped away—your genuine traffic shines.
  • Uncover True Engagement: See authentic pageviews and interactions once fake hits disappear.
  • Trust Your Channels: Get clear, honest splits for direct, organic, and paid traffic—no more guesswork.
  • Instant Data Clarity: One toggle delivers bot‑free analytics across GA4, Adobe, or Matomo—effortless and precise.
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Empower you teams to trust their SEO data

CMOs & Marketing Leaders

Ensure your SEO rankings, PPC performance, and content engagement metrics reflect real user activity, so you can confidently allocate budgets and optimize campaigns.

Digital Marketing Agencies

Deliver clean, bot‑free reports to clients, proving genuine campaign impact and real ROI, while differentiating your agency with data integrity.

Content Strategists

Gain authentic engagement insights—identify which topics truly resonate with human visitors, uncover content gaps skewed by bots, and craft targeted strategies that drive real user interaction and SEO value.

Your Analytics, Humanized .

Detect Bot Traffic. Trust Your Metrics.

Book a personalised demo with our team to
 see Humanise in action and explore how advanced bot traffic filtering and clean analytics can elevate your strategy and performance reporting.

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