The Science Behind Share of Voice: How It’s Measured and Why It Matters
Part 2 of our 3-part series on mastering Share of Voice for digital brand success In Part 1 of our series, we introduced Share of Voice (SOV) as a critical…
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Understanding Share of Voice: The Digital Brand’s North Star Metric
Part 1 of our 3-part series on mastering Share of Voice for digital brand success Ah, the joy. The moment when you pull up your monthly performance dashboard and see…
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10 Essential Insights From Our Google AI Overviews Study
Introduction: Why AI Overviews Matter for Digital Marketers Google’s AI Overviews (AIO)—the generative summaries sometimes appearing at the top of search results—are creating new opportunities and challenges for SEO. They…
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Beyond Basic Bot Detection: Humanizing Web Analytics through DX Spotlight
TL;DR Bot traffic now accounts for nearly 50% of all web traffic and is growing more sophisticated each year, making traditional analytics data unreliable for business decisions. While existing solutions…
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GA4 and UA – What’s the Difference?
In the digital analytics world, the transition from Universal Analytics (UA) to Google Analytics (GA4) marked one of the significant events of the year and it is pivotal for any…
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Share of Search value in the short term for CMOs
As a long term marketing strategy SoS has CMOs licking their lips for future outcomes, but what about results now, for the next quarter, to justify SoS? How does a CMO sell the idea of SoS to the Board to get started?
