Digital Reporting
Actionable insight, best practice KPIs including SOV and Share of Search
Digital Reporting from website performance and brand position to digital Share of Voice (SOV)
Digital technology has fragmented brand presentation, bringing new complexity to online marketing. Marketing teams need to be ‘big data’ experts as well as online experts and rely on timely, digestible, prioritised digital reporting for online visibility.
Website management and SEO up to advanced performance marketing, measurement and monitoring of digital brand provides a complete picture of digital customer experience.
Digital Share of Voice (SOV) and Share of Search reporting from search engines and eCommerce result provide the online market share and competitor intelligence your team needs: the right insight, in the right amount, at the right time, to make the right decisions.
Cressive digital reporting systems deliver and share digital insights fast to all members of the teams, as Marketing work with Technology and Brand, Product and Comms, enabling effective collaboration between them. Plus it underpins digital brand governance …
What do we mean by Digital Reporting?
Digital reporting is the measurement, monitoring and presentation of digital performance in digital format. Scores of upstream (“cause”) components of digital delivery, such as website health and speed, are correlated with downstream (“effect”) results, including resulting search rankings, Share of Search and market Share of Voice (SOV), across search engines and eCommerce. Specific design through user interface design and timing of delivery maximises the value derived. The measurement of digital experience becomes a routine digital process, and itself an organisational capability.
“Cressive’s strong IT process management improved our online work scheduling with real efficiency gains. They get things done, and maintain a strategic view of the value to the business.”
Digital Share of Voice (SOV) Reporting
Share of Voice in online marketing is a measure of the share of customer traffic to websites in a specific market sector, over a period of time, to enable a relative score between competing brands. Digital Share of Voice calculation is measured as a percentage (%), extending beyond traditional advertising visibility and impressions to natural (organic) search engine and eCommerce traffic, mimicking online user search intent. It is also known as Search of Search (SOS) Reporting.