The Science Behind Share of Voice: How It’s Measured and Why It Matters
Part 2 of our 3-part series on mastering Share of Voice for digital brand success In Part 1 of our series, we introduced Share of Voice (SOV) as a critical…
Understanding Share of Voice: The Digital Brand’s North Star Metric
Part 1 of our 3-part series on mastering Share of Voice for digital brand success Ah, the joy. The moment when you pull up your monthly performance dashboard and see…