SEO & GEO for your
Website Portfolio

Enterprise SEO and Generative Engine Optimisation (GEO)
for organisations managing complex website portfolios –
powered by our proprietary ACE framework and DX Platform.

Get a Free GEO Assessment

Your customers now also start their search journey in AI

Google’s AI Overviews, ChatGPT, Perplexity, and other generative engines don’t just list links – they synthesise answers and cite sources. The brands that get cited earn the traffic. The ones that don’t become invisible.

But AI engines don’t just read your website. They synthesise from dozens of sources: industry forums, Reddit threads, comparison sites, press coverage, review platforms. Your brand’s visibility in AI search depends on your presence across this entire ecosystem – not just your own domain.

Traditional SEO remains essential – it’s the foundation that establishes your authority, technical health, and content relevance. But it’s no longer sufficient on its own. GEO is the additional layer that ensures your brand appears in AI-generated responses, not just traditional search results.

We deliver both. Our ACE framework combines SEO and GEO into a single, integrated approach – powered by the DX Platform that gives us and our global clients visibility across entire website portfolios.

“GEO builds on SEO. The same playing field, but a new game. It’s additional, but the enabling power of AI means it is used as part of the solution in adapting SEO to the marketing changes demanded by AEO and AIO.” – Richard Game

ACE: How We Deliver SEO and GEO Together

ACE integrates SEO and GEO into a coherent methodology – one that acknowledges both the continuity with traditional search optimisation and the genuinely new requirements of generative engines.

The framework operates on a simple principle: SEO is the foundational workstream that establishes your technical health, content relevance, and domain authority. GEO is the additional workstream that ensures this foundation translates into visibility across AI-powered search experiences.

Both workstreams move through the same three stages, but the activities differ. At every stage, our automation and proprietary tooling handle the data-intensive work- auditing, tracking, and reporting , so our consultants can focus on strategy and recommendations.

Every engagement begins with a comprehensive assessment. On the SEO side: technical audits, content analysis, competitive benchmarking, and keyword opportunity mapping — executed at portfolio scale across every brand and market simultaneously through the DX Platform. For GEO, AI visibility audits measuring citation rates across Google AI Overviews, ChatGPT, and Perplexity, topic authority mapping, and ecosystem presence assessment across the sources AI engines draw from.

The output is your SEO-GEO automated Playbook: a prioritised view of gaps and opportunities with clear metrics for both workstreams.

This is where the work happens. For SEO: on-page optimisation, technical remediation, content development, internal linking, and authority building — prioritised by impact based on the Playbook. For GEO: developing citable content structured for AI extraction, and building ecosystem presence in the places AI engines actually draw from — industry forums, comparison platforms, press, review sites.

The two workstreams reinforce each other. Strong technical health helps AI engines crawl and understand your content. High-quality, citable content improves traditional rankings while making you more likely to be cited in AI responses.

We track continuously, not just at milestones. For SEO: rankings, organic traffic, conversions, share of voice — at portfolio level, reported through DX Spotlight with consultant annotations. For GEO: citation rates in AI Overviews by topic, competitor citation comparison, and visibility trends over time.

This feeds back into ongoing optimisation. When citation rates shift, we investigate. When new topics emerge, we identify them. The goal is continuous visibility as search evolves.

DX Platform: powering the framework

What distinguishes our approach is the infrastructure behind it. The DX Platform is our proprietary data and analytics system, purpose-built for enterprise SEO and GEO at portfolio scale.

It automates the analysis that underpins every stage of ACE – from tracking search rankings and AI citation rates, to monitoring technical health and competitive positioning across your entire portfolio – and delivers executive-ready reporting with consultant annotations and strategic recommendations.

Automation only gets you so far. What sits between the platform’s output and what reaches you is a consulting layer built on process rigour, specialist domain knowledge, and a decade of working with complex enterprise portfolios.

Our consultants don’t just relay data – they prioritise by impact, account for your team’s capacity and tech stack, coordinate across brands, markets, and vendors, and own the recommendations they make. No conflicts of interest – we have no commercial relationship with any CMP, TMS, or analytics vendor.

What this looks like in practice

We’ve been delivering portfolio-scale SEO for large brands across global markets for over a decade. The results speak for themselves: sustained traffic growth, improved conversion rates, and measurable competitive gains. As AI search has emerged, we’ve extended this same rigorous, platform-powered approach to GEO. Our earliest GEO case studies are in progress and will appear here as results mature.

Regional SEO Centralisation

By Pia Aguirre
Centralising Regional SEO Activity Our client successfully implemented a digital governance framework and consolidated domain migration strategy that helped streamline their regional SEO structure, improve their digital performance, and reduce operational costs. Client and Brief The client is the Europe and South Africa division of a large, multinational healthcare company. They manufactures consumer nutrition products…

Strategic Digital Branding

By Pia Aguirre
Implementing Strategic Digital Branding Our client successfully improved their online brand presentation and digital performance using our SEO and brand governance framework, resulting in increased organic traffic and qualified marketing leads. Client and Brief The client is a San Francisco-based technology investment bank providing financial and M&A advisory services to tech entrepreneurs globally. They have…

Growing Digital Brand Presence

By Pia Aguirre
Supporting the Growth of Digital Brand Presence Our client strategically positioned their brand online by implementing SEO best practices with newly bolstered digital marketing capability. They achieved improved search performance, increased online content production, and enhanced visibility for senior management buy-in. Client and Brief With local implementations in London, Bristol and Edinburgh, the client is…

Frequently Asked Questions

SEO optimises your website for traditional search engine rankings – technical health, content relevance, domain authority. GEO (Generative Engine Optimisation), sometimes called AEO (Answer Engine Optimisation), optimises your brand’s visibility in AI-generated answers from engines like Google AI Overviews and ChatGPT. Where SEO focuses on your website, GEO extends to the broader ecosystem AI engines draw from: forums, comparison sites, press, review platforms. They reinforce each other – strong SEO is the foundation GEO builds on.

We track citation rates across Google AI Overviews and ChatGPT measuring how frequently your brand appears in AI-generated responses for relevant topics, which competitors are cited instead, and which ecosystem sources AI engines draw from.

Single-site GEO is relatively straightforward. Portfolio SEO and GEO requires preventing cannibalisation between sibling brands, coordinating ecosystem presence across geographies, maintaining consistent positioning while adapting to local markets, and measuring performance at both site and portfolio level. It also demands consulting expertise that automation alone can’t provide — understanding each market’s organisational reality, coordinating across teams and vendors, and prioritising recommendations by business impact. Our DX Platform and ACE framework are built for this complexity.

Our capabilities and frameworks are built for the complexity that comes with managing multiple brands, markets, or teams — typically medium-sized to large organisations. If your challenges arise from portfolio complexity rather than single-site optimisation, we’re likely a good fit.

We assess your brand’s current visibility across Google AI Overviews and other generative engines for your key topics. You’ll see where you’re cited, where competitors appear instead, and where the biggest opportunities lie. It’s the starting point for any GEO engagement and there’s no obligation.

See where you stand — in both traditional and AI search.

Get a free GEO assessment — we’ll assess your brand’s visibility across traditional search and AI-generated answers.


Prefer to talk?

Request a consultation with our team — we’re happy to walk you through what GEO means for your brand and how we can help.

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